Resume
15 years of experience in Visual UI Design, UX Design, UX research, Digital/Print Media and highly proficiencient in front-end development.
Experience
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01/2021 - 08/2021
Creative Graphics Designer
Prima Systems - Enterprise Building, Lahore, Pakistan www.primasystems.netClient: www.schweigerderm.com
Conceptualization and visualization - Created various layouts for Websites, Brochures, Posters, Flyers, Banners, Mailers, E-Cards, Post Cards, Social Cards, Rack Cards, Photos Retouching, Motion Slides, Power-point presentations etc.
Coordinated with Marketing Department to layout and design all new marketing collateral, while strictly adhering to established brand standards and templates
Performed regular research to stay abreast of product trends and implement concepts to increase the competitive advantage of products
Superimposing, retouching, silhouetting and stripping the images for further catalog placement
Re-styling copy placement, applying corrections and revising overall design layout according to the most recent executive revisions
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07/2020 - 12/2020
Senior UI & UX Designer/Web Developer
Tecmyer Marketing Solutions - Melbourne, Australia www.tecmyer.com.auExecuted branded collateral – from digital mockups/comps and brand identities to printed materials and presentation design – for both new business opportunities as well as current clients’ needs
Designed original pieces, including illustrations, Infographics, digital & social ads, animations, etc.
Selected proper colors, images, text style, and layout based on project and deliverables and refined images, fonts, and layouts throughout creative design process
Maintained brand consistency throughout all marketing projects
UI/UX designing for Websites and Mobile App
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12/2019 - 12/2020
Lead Front-end Developer
isNumeric DMCC - Dubai, UAE www.isnumeric.comBulk delivery of 8 urgent websites designed within couple of months
Working in multidisciplinary team with other professionals such as back-end developers and web designers
Pre-processor SASS was used for proper CSS maintenance
Direct correspondence with clients and ensured high quality standards and brand consistency
Designed graphical material when required
Oversee all design projects, from conception to delivery
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10/2018 - 11/2019
Lead UI/UX Designer
Param Info Computers Ltd. - Dubai, UAE www.paraminfo.comNew web mobile UI interfaces designing, improvements to existing company website and introducing WordPress framework first time in the company
Development of user interfaces for key components of the application
Responsible for creating front end using HTML5, CSS3, Bootstrap 3&4, JavaScript and jQuery
Extensively used media queries and bootstrap for responsive web design (RWD)
Optimizing the code by working closely with information architects and developers that lead to top notch user experience
Collaboration with managers, developers and marketing staff for presenting proposals using Power-Point tool
Corresponding globally using Microsoft Teams/Skype/email/phone in an iterative/agile manner to dramatically improve UI/UX in a short time
Executing all the marketing material including visual designs, info graphics, social media ad campaigns, online greetings, product logos and web graphics effectively
Responsible for technical direction, performance optimization, implementation of best practices and optimal design patterns, and solutions for critical problems of UI/UX issues
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08/2007 - 10/2012
Lead Web Designer
Cinnova Technologies, LLC. - Lahore, Pakistan www.cinnova.comLed the full range of projects development (from static to dynamic and bespoke to eCommerce websites) and explored myself among numerous technologies such as WordPress, osCommerce, Magento, Joomla and Dot Net Nuke
UI/UX mockups and rapid prototyping for initial conceptualization
Introduced responsive HTML5/CSS3 technology first time in the company
WordPress security checklist to bypass the websites from malware threats & virus attacks
Coordination with SEO team; On-page optimization, basic search engine indexing, website performance reports & analysis, W3C validation & errors fixing
Re-styling copy placement, applying corrections and revising overall design layout according to the most recent executive revisions
Increased user friendliness in digital products and fine-tune end-user compatibility throughout designs
Performed smooth migrations under tight deadlines with quick turnaround times
Supported all aspects of visual output for Endeavor Global Marketing, Endeavor brands, and external clients